The result of Money Mail’s 2015 Wooden Spoon Award for rotten customer service is in and today we can reveal that the winner is…BT.
We presented the unwanted trophy to a humble and apologetic John Petter, chief executive of BT Consumer, at the firm’s central London offices this week.
BT dominated this year’s Wooden Spoon Awards, grabbing almost one in three of all votes cast.
Rather than a single catastrophic customer service meltdown, the complaint was that call centre staff were consistently unable to answer basic requests or call back when asked.
Customers who suffered simple faults weren’t able to book engineers. Then when they did arrive, they were unable to fix the problem.
It is the second time in three years that BT has scooped Money Mail’s toxic trophy — and the telecoms giant responded by pledging to end the blight of poor customer service.
A contrite Mr Petter said: ‘I’m very sorry to have let down so many of you and that you’ve felt so strongly about it you’ve had to write to the Mail.