The beginning of a new era arises, no more copper lines:
A new “stand-alone broadband” product

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Simple. No more landlines. Faster connectivity for your business.

Single Order Generic Ethernet Access (SOGEA) – has officially been launched in the UK, marking the end of the old analogue telephone network (known to most as the “landline” phone service). An important stepping stone toward the switch-off the old PSTN Network. The market is gearing up to adopt an “All IP” (Internet Protocol) network by 2025.

SOGEA generally refers to Fibre-to-the-Cabinet (FTTC / VDSL2) based broadband services, while the version is called SOGFAST and the variant for ADSL2+ lines is known as SOADSL. Meanwhile voice-only customers in areas with no “fibre” (FTTC/P/ alternative will eventually be offered a special Single Order Transitional Access Product (SOTAP). A lot of jargon but it all means no more landlines, only faster broadband lines!

GFast (Digital Subscriber Line)

DSL protocol standard for local loops shorter than 500 m, with performance targets between 100 Mbit/s and 1 Gbit/s… better known as SOGFAST.

Are you ready to order your Pink Connect SOGEA? Only a few geographical areas are available at the moment.

Find out if your local area is ready for the launch of the decade!


What Businesses Say About Us

From enquiry to Implementation

Completely satisfied with my new communications installation, from enquiry to pricing, to implementation. Attention to detail has been exemplary.

S Spinks

Thank you all so much

It really has been invaluable and so reassuring to know that you have been on the end of an email or phone to make the changes that we have asked for.  It has made our lives so much less stressful to know that we have had the flexibility that the system offers and has enabled us all to carry on working and looking after our clients.

H. Pole

Proactive and helpful

Amazing company to work with, they have all been so proactive and helpful, nothing has been too much trouble and we are so pleased with our new phone system. It also came in at a saving for the charity compared to our previous supplier. I couldn’t recommend the Pink team highly enough.

H. Makaritis


Always professional and quick to respond to any changes I require. I would recommend Pink to any company looking for an efficient and helpful telecommunications provider.


What support should be

I must say we have been very impressed with the team sorting this all out for us especially during these difficult times we are all faced with.

M Drinkwater